APA Style

Peter, J. Paul, Olson, Jerry C. (2002). Consumer Behavior and Marketing Strategy (sixth Edition) . USA: McGraw-Hill.

Chicago Style

Peter, J. Paul, Olson, Jerry C. Consumer Behavior and Marketing Strategy (sixth Edition). USA: McGraw-Hill, 2002. Text.

MLA Style

Peter, J. Paul, Olson, Jerry C. Consumer Behavior and Marketing Strategy (sixth Edition). USA: McGraw-Hill, 2002. Text.

Turabian Style

Peter, J. Paul, Olson, Jerry C. Consumer Behavior and Marketing Strategy (sixth Edition). USA: McGraw-Hill, 2002. Print.